Australia's Top Delivered Meal Kits & Specialty Foods on iOS in Q1 2021

As the appetite for convenience grows, Australians continue to embrace delivered meal kits and specialty food apps on their iOS devices. Sensor Tower has provided insights into how the top apps in this category have performed during the first quarter of 2021.

HelloFresh: Meal Kit Delivery started the quarter with downloads peaking at roughly 6K in late January, followed by a gradual decrease to about 5K by the end of March. The app's weekly active users showed a more stable trend, hovering around 120K to 125K throughout the quarter.

Dinnerly: Meal Kit saw its downloads peak at over 2K in early February, with a subsequent dip to around 1K towards the end of March. Weekly active users for Dinnerly showed a steady increase from 14K to roughly 19K, indicating a growing user base.

For Vivino: Buy the Right Wine, downloads fluctuated across the quarter, with a notable peak of over 2K downloads in early January and late March. The app's revenue showed variability, with a high of $53K in mid-February. Active users experienced a dip in mid-March to around 6K but recovered to 8K by the end of the quarter.

Marley Spoon experienced its highest number of downloads, over 2K, in late February. However, by the end of March, downloads had decreased to just over 1K. The app's weekly active users showed a decline from nearly 7K at the beginning of the quarter to around 6K by its end.

Lastly, Youfoodz saw a sharp increase in downloads to 2K in late February, followed by a more consistent level of around 1K to 1.6K downloads in the following weeks. The app's active users were not reported.

For more detailed insights and analyses, Sensor Tower's platform offers in-depth performance data and trend tracking for mobile apps across various regions and categories.